IMPACT ASSESSMENT ON ADVERTISEMENT

Abstract

Advertising is the most effective means of communicating our ideas, products or services to a large number of people. In fact, it is defined by Philip Kotler as any paid form of non-personal presentation of ideas, goods and services by an identified sponsor.1 Dr. Jones defined advertising as a sort of machine-made, mass production method of selling which supplements the voice and personality of the individual salesman; such as in manufacturing, the machine supplements the hands of the craftsman.2 Furthermore, advertising can be defined as the dissemination of information concerning an idea, product or service to compel action in accordance with the intent of the advertiser.